Apple CEO Tim Cook’s surprising confession: Even he didn’t know about this iPhone feature

Apple CEO Tim Cook, in a recent interview, revealed an unexpected gap in his knowledge about one of his own products—he did not know users could name their iMessage group chats. This candid moment offered a glimpse into the human side of a leader who heads one of the world’s largest technology companies.

In The Wall Street Journal Magazine interview when Cohen asked, “What’s the best name for a group chat?” Cook appeared momentarily bewildered. “I don’t name them,” he replied, emphasizing his surprise at the notion. The journalist noted that Cook’s expression resembled that of someone asked to recommend an Android phone. This amusing interaction highlights the disconnect that can occur between high-level executives and everyday user experiences. However, Cook embraced the suggestion and later shared on social media that he had named a group chat with his college friends “Roommates,” showing his willingness to engage with the feature.

Tim Cook’s Daily Routine

Beyond this light-hearted moment, the interview provided insight into Cook’s disciplined daily routine. Rising at 4 a.m., he immediately checks his iPhone for emails and sales reports, keeping himself updated on global market trends that impact Apple’s business decisions. After addressing these early tasks, Cook shifts focus to his health, logging workouts on his Apple Watch while enjoying classic rock through his AirPods.

At work, Cook seamlessly integrates various Apple products into his daily activities, utilizing a MacBook Air, MacBook Pro, and iMac. When traveling, he prefers his iPad Pro. Reflecting on his approach to leadership, he stated, “Every day, every product,” emphasizing his commitment to Apple’s innovations.

Challenges of Prioritizing Tasks

Cook also discussed the challenges of prioritizing tasks as the head of a cutting-edge company. He explained that the key to Apple’s success is focus. “The key for us is focus,” he noted. “Saying no to really, really good ideas to make room for the great ones.” This principle underlines the strategic decision-making necessary in the fast-paced tech landscape.

The interview not only highlighted Cook’s relatable human moments but also illustrated the ongoing journey of learning that leaders in the tech industry experience. As Cook’s experience shows, technology is meant to be accessible and enjoyable, reinforcing the idea that every user, no matter their level of expertise, is part of the tech journey.