AI Mode and virtual try-on updates from I/O 2025

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Say you tell AI Mode you’re looking for a cute travel bag. It understands that you’re looking for visual inspiration and so it will show you a beautiful, browsable panel of images and product listings personalized to your tastes. If you want to narrow your options down to bags suitable for a trip to Portland, Oregon in May, AI Mode will start a query fan-out, which means it runs several simultaneous searches to figure out what makes a bag good for rainy weather and long journeys, and then use those criteria to suggest waterproof options with easy access to pockets. The new righthand panel dynamically updates with relevant products and images as you go, helping you pinpoint exactly what you’re looking for and discover new brands. These shopping features are coming to AI Mode in the U.S. in the coming months.

Use AI to easily buy when the price is right

When you’ve made up your mind, our new agentic checkout will help you easily buy at a price that fits your budget. Just tap “track price” on any product listing and set the right size, color (or whatever options you prefer) and the amount you want to spend. Keep an eye out for a price drop notification and, if you’re ready to buy, just confirm the purchase details and tap “buy for me”. Behind the scenes, we’ll add the item to your cart on the merchant’s site and securely complete the checkout on your behalf with Google Pay. This agentic checkout feature will be rolling out in the coming months to product listings in the U.S.



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