AI’s potential to tackle the UK’s productivity puzzle

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These trends show that we can’t afford to leave AI adoption to chance. That’s why, last summer, we launched ‘AI Works’, a partnership which set out to uncover the most effective ways to accelerate AI adoption and upskilling, building on over a decade’s worth of digital skills training that has reached over 1 million Brits.

No one company can unlock AI’s full economic benefits alone, so we partnered with a union, small businesses and educators from 15 schools across the UK to trial different upskilling methods. Our AI Works pilot explored the experiences of 1,700 people from across the public and private sectors working in organisations of all sizes.

The AI Works report is out

Our newly released AI Works report reveals both the project’s valuable learnings and actionable recommendations that will enable the nation to unlock AI-powered growth.

Here’s what we found:

  1. AI habits are easy to form – Just a few hours of training can double daily AI usage, with usage remaining high even months after the pilots. This impact is true across all segments of the population, with upskilling significantly narrowing the adoption gap among women over 50.
  2. People want “permission to prompt” – We found that workers want reassurance that AI use is allowed, and like using the internet or search engine to complete a task more efficiently.
  3. And finally, our pilots confirmed that AI adoption really does save time! – In fact, workers across the different sectors estimate that generative AI is now saving them roughly over 122 hours a year, exceeding our modeled estimates of 100 hours/ year.



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