Meta teases smart glasses collaboration with Oakley; launch set for June 20

Tech major Meta is set to expand its smart glasses portfolio through a new collaboration with eyewear maker Oakley. A new Instagram handle, @oakleymeta, posted a teaser video with the Oakley and Meta logos side by side, much like the branding used for the Ray-Ban Meta smart glasses. The video ended with “The next evolution is coming on June 20.”

Meta CEO Mark Zuckerberg reposted the teaser, adding to the anticipation, other senior executives shared the video as well.

Meta first entered the smart glasses space in 2021 with the launch of Ray-Ban Stories glasses that came with built-in speakers and a camera, but without any augmented reality features. The second-generation version, released in 2023 for $299, added a better camera, improved audio, and an AI assistant.

Oakley, like Ray-Ban, is owned by Italy-based eyewear conglomerate EssilorLuxottica. This collaboration is an extension of Meta’s existing partnership with the group.

According to a report in January by news agency Bloomberg, the Oakley-Meta glasses will be based on the Oakley Sphaera model and may feature a centrally placed built-in camera, unlike the Ray-Ban Meta glasses, where the camera sits on the edge of the frame.

Earlier this month Snap Inc., the parent company of ephemeral messaging app Snapchat, announced that it will launch immersive smart glasses called Specs in 2026. This move aligns with other Big Tech players eyeing the lucrative smart eyewear market, as part of their push to make the next big leap in consumer tech hardware.