[ad_1]
Ultimately, the idea was to tell stories about real people using Google Workspace with Gemini for the benefit of their businesses and communities. Those stories run the gamut. “If a cattle rancher in Nebraska and a boat maker from Maine are able to leverage AI for success, we think any business of any size certainly can,” Harris says. “They’re just brilliant,” Keri says of the companies profiled. “Some of what they’re using AI for is so simple but so smart — ‘help me write the grant proposal since that isn’t my favorite part of my job or help me catch up on last week’s emails.’”
Jeff Curry, Director of Creative Studio for Google Cloud, says what makes this project so special is the sheer range of people, places and types of businesses from all over the U.S. using Gemini: “We really wanted each story to feel appropriate to its community and place.”
Finding — and filming — 50 small businesses across the country
When Harris first had the idea for this project, he took a very apropos first step: “I went to Gemini and basically said, ‘I have a really big idea and want to build a strategy doc’ followed by a very detailed prompt.”
“Harris had the crazy idea,” Keri laughs, referring to the job of sourcing and connecting with these customers. “Our creative and production team got to work bringing the idea to life. They started with thousands of Workspace customers and then we gave Gemini some criteria to help us narrow down the list,” Harris says. They wanted to be sure they selected a wide array of businesses, from different locations and industries, as well as showcase the many ways they were using AI. With Gemini’s help, they narrowed the list down to under 500 companies and then used AI Studio to build a tool that reviewed and summarized interview transcripts so selecting companies took less than 15 minutes instead of hours.
After connecting with the final 50 customers, the team only had 10 weeks to film. “Obviously we couldn’t have one production company, because we had 50 shoots in 50 states!” Harris explains. A crew of 50 — split into five teams — captured hundreds of hours of footage in all 50 states in just weeks. The team then uploaded interview transcripts to NotebookLM to find great quotes and voiceover lines for the ad spots, making the whole process efficient.
Whether you live in O’ahu, Hawaii; Fort Worth, Texas; Oldwick, New Jersey or somewhere in between, you’ll learn more about a local small business during this year’s big game. Keri hopes the ads excite the featured companies, and inspire entrepreneurs everywhere: “Now that Gemini is included for all Workspace customers, we can’t wait to see the next wave of stories!”
[ad_2]
Source link
