Samsung, Lenovo and Apple lead India’s tablet market as it declines 32% in the first half
| Photo Credit: Special Arrangement
India’s tablet market shipped 2.15 million units in the first half of 2025 (1H25), registering a 32.2% year-over-year (YoY) decline, according to International Data Corporation. It includes both detachable and slate tablets. While the detachable tablet segment grew by 18.9% YoY, the slate tablet category declined sharply by 44.4% YoY, pulling down overall volumes.
The market experienced a deeper contraction in 2Q25, with shipments down 42.1% YoY, following an 18.4% YoY decline in 1Q25.
The decline is largely attributed to a drop in commercial shipments, primarily driven by a reduction in government-funded manifesto programs.
In 1H25, India’s consumer tablet market grew 20.5% YoY, due to aggressive vendor sell-in strategies and sustained demand across e-commerce platforms, retail stores, and online channels.
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In contrast, the commercial segment experienced a steep 61.7% YoY decline, led by a 66.7% drop in the education segment and a 26.2% decline in the enterprise segment.
Samsung held its leadership position in India’s tablet market in 1H25, capturing 41.3% overall market share. The brand led both the commercial segment (47.9%) and the consumer segment (37.6%). In 2Q25, it had a 40.8% share of the total market.
Lenovo came second with 12.3% overall market share. The brand performed particularly well in the commercial segment. It had a 13% share of the total market.
Apple ranked third with 11.8% overall market share. The company maintained a 14.4% share of the consumer segment. In the commercial segment, Apple’s share increased to 7.3%, as it breached 20.1% share in the enterprise segment. In 2Q25, Apple held a 12.1% share of the total market.
Xiaomi reached fourth with 11.4% overall market share. Its consumer segment shown growth of 28.5% YoY. In 2Q25, it got a 12.2% share of the total market.
Acer came fifth with 9.1% market share, despite experiencing year-over-year decline of 73.1%. It had 9.4% share of the total market in 2Q25.
Published – August 28, 2025 04:12 pm IST
