Vivo continues to dominate as India’s smartphone market grows modestly

India’s smartphone market shipped 70 million smartphones in the first half of 2025, with a modest 0.9% growth YoY (year-over-year). The second quarter registered growth of 7.3% YoY, shipping 37 million smartphones, noted International Data Corporation (IDC).

Vivo continues to lead the India smartphone market for the sixth consecutive quarter with a 19% share in Q2, 2025, followed by Samsung registering a growth of 21%. Oppo secured the third spot. Nothing registered the highest YoY growth of 84.9% followed by iQOO at 68.4%,

Xiaomi lost 23.5% to slide to number five while Realme conceded 17.8% to reach fourth. OnePlus declined 39.4% YoY and sits on number 10 in the table.

Apple maintained its strong performance, with shipments growing 21.5% YoY to 5.9 million units in the first half of 2025. The iPhone 16 was the highest-shipped model across India in 1H25, making up 4% of overall India shipments during that period. Apple came seventh in Q2 with a 7.5% market share.

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While the market has rebounded from a two-quarter slump, subdued consumer demand and rising average selling prices (ASPs) are expected to limit the pace of annual recovery, the research firm said. The ASPs have reached a record of $275 (nearly ₹24,000) in 2Q25, growing by 10.8% YoY.

The entry level (sub-$100) witnessed a strong growth of 22.9% YoY to 16% share, up from 14% a year ago. Xiaomi led the segment with affordable Redmi A4 and A5 models.

Shipments to the mass budget ($100<$200) segment grew by 1.1% YoY, as share declined from 44% to 42%. Vivo, Oppo and Realme continue to dominate the segment (together accounting for 60% share).

The share of entry-premium ($200<$400) declined from 30% to 27%, a 2.5% YoY shipment decline. Vivo, Samsung and Oppo lead, while Motorola shipments grew multifold at fourth slot.

The mid-premium segment ($400<$600) witnessed growth of 39.5%, while its share increased from 4% to 5% in 2Q25. Oppo and OnePlus were major gainers in this segment compared to 1Q25.

The premium segment ($600<$800) registered the highest growth of 96.4%, with its share up from 2% to 4%. iPhone 16 and 15 together accounted for more than three fifths of the shipments in this segment.

The super-premium segment ($800+) also grew by 15.8% and its share remained flat at 7%. Samsung surpassed Apple for the leadership position at 49% and 48% share respectively. iPhone 16, Galaxy S25, S24 Ultra, S25 and iPhone 16 Plus were key models in the segment.

Qualcomm-based shipments grew by 37.6% YoY, at 33.9% share, while MediaTek’s share declined to 44.3% from 56.1% on a shipment decline of 15.4% YoY in 2Q25.

Shipments to offline channels grew by 14.3% YoY and share increased to 53.6%, while online channel shipments remained flat in 2Q25. The share of online channels dropped YoY to 46.4%, from 49.7% in 2Q24, while QoQ the share increased from 41.9% in 1Q25.